Services
Design that gets your product shipped.
I'm Pavel Lupu, a product designer who also codes and thinks like a product manager. That means fewer handoffs, faster decisions and a product people actually use.
What I do
Three ways I can help.
01
Product design
From a WhatsApp chat to complete UI/UX flows that cover every screen that matters.
- Discovery and user flows
- UX and UI for web and mobile
- Fully coded flows with a proper design system behind them
- Developer handoff
Best for: founders and teams building a new product or feature.
Learn more →02
Website design & development
From napkin scribbles to a launched website that explains what you do and brings in leads.
- Structure and messaging
- Visual design
- Build and launch
- Handover, so you can edit it yourself
Best for: businesses that need a site that works as hard as they do.
Learn more →03
Brand & logo
A visual identity that fits who you are, starting from a short brand questionnaire.
- Brand direction
- Logo and variations
- Colours and typography
- Starter brand guidelines
Best for: new businesses, or ones that have outgrown their look.
Learn more →Why work with me
One person who designs, codes and thinks about the business.
Fewer handoffs
I design with the build in mind, so what you approve is what gets shipped — no lost-in-translation moments.
Product thinking built in
I ask about goals, scope and priorities before pixels, so the design solves the right problem.
Experience across industries
Mental health, senior care, digital marketing, NGOs, fintech, risk tech and e-commerce — in small and large teams.
Trusted by teams in health, fintech, NGOs and e-commerce
50+
Projects delivered
7
Industries, from mental health to fintech
500+
Minutes mentoring designers on ADPList
How it works
From first call to launch.
Step 01
Call
Tell me about your idea, your users and what success looks like.
Step 02
Plan
I suggest a scope, timeline and next steps that fit your goals.
Step 03
Design
Flows and screens, shared early so you can react before anything is set in stone.
Step 04
Launch
Production-ready designs or a live website — and I stay close through launch.
FAQ
Questions, answered.
How do we get started?
Book a call and tell me about your idea. Afterwards I'll follow up with a suggested scope and next steps.
How long does a project take?
It depends on the scope. After our first call I'll share a timeline that fits your goals and launch date.
Can you work with my existing team?
Yes. I've worked in both small and large teams and can plug in alongside your developers, product managers or marketing team.
Where are you based?
I'm based in Bucharest, Romania, and work with clients remotely.
Can I hire you through a platform?
Yes — you can also hire me on Contra.
