● Available for new projects
I help founders turn ideas into products people actually use.
I'm Pavel Lupu, a product designer working across strategy, UX and UI — from the first napkin sketch to launch day.
Trusted by teams in health, fintech, NGOs and e-commerce
Why work with me
Good design is a business decision.
I've worked in small and large teams across mental health, senior care, digital marketing, NGOs, fintech, risk tech and e-commerce. The common thread: turning fuzzy ideas into clear products that customers understand and businesses can grow.
18+
Years of design experience
50+
Projects delivered
500+
Minutes mentoring other designers
What I do
Three ways I can help you ship.
01
Product design
From a WhatsApp chat to complete UI/UX flows that cover every screen that matters.
- Discovery and user flows
- UX and UI for web and mobile
- Fully coded flows with a proper design system behind them
02
Website design & development
From napkin scribbles to a launched website that explains what you do and turns visitors into conversations.
- Structure and messaging
- Visual design
- Build, launch and handover
03
Brand & logo
A visual identity that fits who you are, starting from a short brand questionnaire.
- Brand direction
- Logo and variations
- Colours and typography
How we'll work
From first call to launch, without the guesswork.
Step 01
Discover
We start with a call to understand your idea, your users and what success looks like for the business.
Step 02
Design
I map the flows and design the screens, sharing progress early so you can react before anything is set in stone.
Step 03
Ship
You get production-ready designs or a live website, and I stay close through launch to make sure it lands.
